South Shields Interchange

In 2019 we were commissioned by Bowmer & Kirkland to produce the external and internal brand signage solutions at the newly constructed South Shields transport hub to welcome visitors.

One of the key objectives was to effectively design and plan the wayfinding from all accessible routes which included multiple wayfinding signage solutions for effective communication. There was also multiple advertising points for use by client to communicate to visitors including large digital interactive screens. The bus terminal bay signs and several decorative features were also required to create a brand experience.

The use of both traditional production methods but also the latest innovations in digital signage solutions (eg LED advertising totems) at the site meant that the user experience was not compromised but instead enhanced. Both approaches compliment each other and create a superb brand experience.